Entrepreneurship by Robert D Hisrich Michael P Peter, Mathew J Manimala,

About the Book: Entrepreneurship: 9th Edition

This new edition of Entrepreneurship continues to help the students in knowing the process of formulating, planning, and implementing a new venture. It presents a detailed description of how to embark on a new venture in a logical manner. It addresses the dynamics of todays entrepreneurial challenges and balances the crucial line between modern theory and practice. Comprehensive cases at the end of the text go hand-in-hand with chapter concepts.

Salient Features

Comprehensive coverage on Identifying and Analyzing Domestic and International Opportunities

Each chapter begins with chapter objectives and the profiles of two entrepreneurs, one from the US and the other from India, whose careers are especially relevant to the chapter material

Has 18 comprehensive book-end cases in international context for class room discussions for instructors and students and 20 Indian cases on companion website exclusively for instructors.

Content

Part I: The Entrepreneurial Perspective

Chapter 1: Entrepreneurship and the Entrepreneurial Mind-Set

Chapter 2: Entrepreneurial Intentions and Corporate Entrepreneurship

Chapter 3: Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

Chapter 4: Creativity and the Business Idea

Chapter 5: Identifying and Analyzing Domestic and International Opportunities

Chapter 6: Intellectual Property and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

Chapter 7: The Business Plan: Creating and Starting the Venture

Chapter 8: The Marketing Plan

Chapter 9: The Organizational Plan

Chapter 10: The Financial Plan

Part IV: From the Business Plan to Funding the Venture

Chapter 11: Sources of Capital

Chapter 12: Informal Risk Capital, Venture Capital, and Going Public

Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

Chapter 13: Strategies for Growth and Managing the Implication of Growth

Chapter 14: Accessing Resources for Growth from External Sources

Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture

Part VI: Cases

Case 1-Turner Test Prep Co.

Case 2-Jim Boothe, Inventor

Case 3-A. Monroe Lock and Security Systems

Case 4-Beijing Sammies

Case 5-Intelligent Leisure Solutions

Case 6-The Beach Carrier

Case 7-Gourmet to Go

Case 8 A-Intervela D.o.o. Kooper -Victory Sailmakers

Case 8 B-Intervela Victory Sailmakers

Case 9-The Gril-Kleen Corporation

Case 10-Masi Technology

Case 11-NeoMed Technologies

Case 12-Mayu LLC

Case 13-Nature Bros. Ltd.

Case 14-Amys Bread

Case 15-Supply Dynamics

Case 16-Datavantage Corporation

Case 17-Tire Valet: A Mobile Tire Company

About the Author: Robert D Hisrich, Michael P Peters, Dean A Shepherd, Mathew J Manimala

Robert D Hisrich, Thunderbird School of Global Management

Michael P Peters, Boston College

Dean A Shepherd, Indiana University

Mathew J Manimala, Indian Institute of Management, Bangalore