Marketing Analytics - Data-driven Techniques with Microsoft Excel 1st Edition (English, Paperback, Wayne L. Winston

Marketing Analytics - Data-driven Techniques with Microsoft Excel is a comprehensive book on Microsoft Excel. The book comprises of chapters on how to quantify customer value, allocate marketing budget between acquiring and retaining high-value customers, estimating trends and seasonality, optimizing product price points, and viral marketing models for social media. In addition, this book will help business managers and data analysts to use Excel to analyze business information using powerful analytical techniques. This book is essential for aspiring managers and business managers.

About Wayne L. Winston

Wayne L. Winston is a Professor of Decision Sciences at Kelley School of Business at Indiana University. He has also taught data modeling at several organizations such as 3M, Cisco, US Army, Deloitte Consulting and Microsoft. Winston has won over 30 teaching awards. He has authored several books including Data Analysis and Business Modeling with Excel and Data Analysis and Decision Making.