BUSINESS RESEARCH METHODS 7th Edition by William G. Zikmund

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. 

Key Feature

• Comprehensive Internet Coverage: Comprehensive coverage of the Internet and its impact on Business Research is integrated throughout the text. Placed early in the text, the topic of Information technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research.
• Straight Forward Approach: Business Research Methods, 7e, continues to take an applied research approach, while providing a thorough exploration of theoretical research issues and real-world business research. Statistical concepts are presented in a simple, straight forward manner that allows students to easily understand complex issues of Business Research.
• International Perspective: Thorough coverage of global research activities provides students with an international perspective.
• Case Studies with Data: Cases at the end of text delve into current topics. This popular feature enhances student understanding by allowing them to apply critical thinking skills to actual problems.

Table of Contents
Part 1. Introduction

• The Role of Business Research.
• Information Systems and Knowledge Management.
• Theory Building.
• The Research Process: An Overview.
• Ethical Issues in Business Research.

Part 2. Beginning Stages of The Research Process

• Problem Definition and the Research Proposal.
• Exploratory Research and Qualitative Analysis.
• Secondary Data.

Part 3. Research Methods for Collecting Primary Data.

• Survey Research: An Overview.
• Survey Research: Basic Methods of Communication with Respondents.
• Observation Methods.
• Experimental Research.

Part 4. Measurement Concepts.

• Measurement and Scaling Concepts.
• Attitude Measurement.
• Questionnaire Design.

Part 5. Sampling and fieldwork.

• Sample Designs and Sampling Procedures.
• Determination of Sample Size: A Review of Statistical Theory.
• Fieldwork.

Part 6. Data Analysis and Presentation.

• Editing and Coding: Transforming Raw Data into Information.
• Basic Data Analysis: Descriptive Statistics.
• Univariate Statistics.
• Bivariate Analysis: Tests of Differences.
• Bivariate Analysis: Measures of Association.
• Multivariate Analysis.
• Communicating Research Results: Report, Presentation, and Follow-Up.

Part 7. Video Cases.
Part 8. Critical Thinking Cases.