Marketing Management: An Indian Perspective (Text and Cases) 1st Edition (English, Paperback, Rajendra P. Maheshwari)

There is no dearth of books on marketing, but the book is an improvement over others in the sense that it is truly written from India Perspective. It includes most of the examples from India and all Cases are from Corporate India. The style is logical. Most of the questions are applicaiton oriented and their answers have also been given. Lot of time has been invested in preparation of Questions in Statement for, Multiple Choice Questions, Essay type of questions and also other Application Oriented Shor Questions. I am sure the students and teachers would find the book useful.

About The Author
Dr. Rajendra P. Maheshwari, a 1971 product of Rajasthan University, after teaching at University Commerce College, Jaipur during 1971-72, has been teaching at Ramanujan College (formerly Deshbandhu College-Eve0 of University of Delhi since August 1972 to date. He has taught marketing and advertising to Indira Gandhi University students and Honours students of Delhi University since long. He has been a visiting faculty to Department of Commerce, Delhi School of Economics, University of Delhi for M.Com and MIB students. His area of interest include Marketing, International Business, Advertising, Strategic Management, Business Communication, and Financial Accounting. He has an extensive interest in association with various educational and professional institutions. He has authored a book on International Business, and co-authored books on Indian Economy, Business Organisation, and Business Organisation and Management. He has written a number of research papers in reputed journals and for the seminars and conferences and is an honorary adviser to educational institutions including Maheshwari College of Commerce and Arts, Jaipur.

Table Of Contents

• Preface
• Case Studies
• Box
• Figures
• Tables
• Introduction to Marketing
• Marketing Inventory
• Strategic Marketing Planning
• Consumer Behaviour
• Marketing Research
• Targeting: Segmentation, Targeting and Positioning
• Product
• Price
• Place
• Promotion
• Retailing
• Rural Marketing
• Consumer Protection and Recent Developments in Marketing
• Subject Index